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Copywriter for Financial Services

Looking for a copywriter that understands your industry? Who can craft the right words to reflect your financial brand, engage your customers and satisfy your legal department?

A professional Sydney financial services copywriter, I work with marketing teams to create compelling, targeted copy that delivers on business goals. I’ve spent over 30 years writing B2B and B2C content for insurance companies, mortgage brokers, credit bureaus, government agencies and financial consultants.

Persuasive copy to help you:

  • Build trust, authority and brand identity
  • Generate leads
  • Boost share of voice
  • Increase sales
  • Improve customer engagement
  • Save time and deliver on deadline.

Financial copywriting expert

Translate the complicated into the easy-to-understand and connect with your intended audience. Why labour over how to get your message across when you can hire an experienced financial services writer to do it for you?

Check out samples of my work and testimonials from clients.

I’ve worked with many copywriters over the past 15 years, and I can say without a doubt Justine is the jewel in the crown.

Equifax offers a very broad range of risk, HR and marketing solutions to its business customers, and many are technical and complicated to explain. Justine has this unique ability to translate the complex into the simple.

Her ‘just-get-on-with-it’ approach is what makes her such an invaluable asset to our business marketing. From the original briefing stage through to delivery, I know I’ll get top-notch copywriting every single time.

Our business customers respect and appreciate her professionalism - I adore her for her reliability and her remarkable gift for always writing with the customer in mind.

I highly recommend Justine – she’s an absolute keeper!
Samantha Millward

Contact me today by phone on 0406 451 098, by email at or by completing the contact form.


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