Some people tell jokes, calculate sums, lift weights, but what I do is write and write well
With over 25 years’ experience writing crisp, creative and compelling content, I can help communicate your message loud and clear.
I call it business writing made easy. No more headaches, stress or wasted time trying to work out how best to craft your written words.
I know what works and I can show you how.
As a Sydney based financial copywriter, I have worked for a broad range of clients but it’s the financial services industry where I spend the most time.
Do you remember back to when ‘Silence of the Lambs’ was released? Or when Boris Yeltsin was elected as President of Russia? That’s the same year (1991) that I graduated from the University of Technology, Sydney, with a B.A. in Mass Communications.
I have a long track record in identifying the clearest, simplest way to communicate with the target audience.
My ability to grab and keep the reader’s attention applies to all manner of copy – websites, blogs, digital marketing, flyers, brochures, newsletters, feature articles, media releases, case studies…
Need a hand to improve existing copy? Send me a blog, article, brochure, training manual or business communication and it won’t take me long to expertly whip it into shape.
Before going freelance over a decade ago, my day jobs included Editor of a 64-page industry magazine. Now I’ve left the publishing industry but still draw on the skills that got me there: an ability to engage through words and a healthy respect for teamwork and deadlines.
Clients have commented that I have an eagle eye for detail. I started out as a proofreader back when proofreaders’ marks were the norm, but now my work is done electronically.